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The term “customer loyalty” refers to all those marketing strategies developed by a company in order to acquire new customers, retain existing ones, gaining their loyalty.
Create and maintain a relationship with the customers can provide an essential basis for success for a company, which in this case will strengthen its competitive advantage.
A loyal user will have a greater propensity for spending than a new client: know the company and its products, appreciates them, so it is better place to purchase.
Customers loyal are very important for any company and for this reason it must always be clear what are the activities needed to achieve customer loyalty.
Direct marketing is a loyalty strategic tool and normally the Companies and organizations communicate directly with customers and end users through it.
Direct marketing allows you to reach a defined target, with focused actions that achieving measurable responses.
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